"The Republican consultant model is profoundly wrong," Newt Gingrich said on Tuesday's Morning Joe.
The former House speaker and one-time Republican presidential candidate criticized GOP campaign consultants for running a "clever campaign" while at a demographic disadvantage.
Nearly a third of the Romney campaign's funds paid campaign consultants. The firm of Spencer J. Zwick, a former campaign aide, made nearly $5 million by March for fundraising consulting, according to the Washington Post. Comparably, the Obama campaign spent $75,000 for the same expenses during the same period.
"How do you get guys who are paid for winning, not paid for processing?" he asked.
Gingrich said Republicans need to step back and reassess their methods, particularly as many had no idea they were going to lose.
"Every Republican should stop and learn and think for awhile. I was totally wrong a week ago; Karl Rove was wrong," he added. "If your model is that wrong, maybe you gotta take a deep breath, take some time."
In the wake of the election, many are pointing to the president's ground game as key to his reelection.