Gun control advocates are the latest target practice persona for Zombie Industries' line of controversial products. The company specializes in zombie shooting targets—which all come with a back story and a proposed reason to shoot at them.
Zombie Industries' website promotes the gun control lobbyist target as an ignorant enemy of the Second Amendment:
As a pro gun control lobbyist, this guy spent his days milling around Washington D.C. distorting the truth about guns & violent crimes. He not only believed that firearms should only be in movies, he honestly thought law-abiding citizens had no right to protect themselves, their neighbors, or their nation against violent attackers.
The site goes on to describe the circumstances of the fake lobbyist's death: "Being that he believed firearms served no purpose in self-defense, he was unarmed and knew he set himself up for something worse than becoming a victim," adding that he became a zombie "that is just begging to be put down."
The product was originally marketed with a photo of actual gun safety advocates on the company's website, Buzzfeed reported. It appears that image was since removed. Virginia Tech shooting survivor Colin Goddard issued a public statement against it, tweeting at the company that he would like his image taken down.
Zombie Industries is not new to controversy: in May, they debuted a target that bore a strong resemblance to President Obama. The company denied the accusations and said, in a statement to msnbc, that they are selling the product to prove that they do not "discriminate against African-Americans."